It’s that time of year again, spring has sprung and a new crop of Yellow Pages is being delivered to your home or office door step.
Do we really need the Yellow Pages any more? In our internet connected world we have wired internet at home and work, we have wireless internet through cell phone providers like Rogers, Telus and Bell. We have iPhones, iPads, Android Phones, Blackberry’s, Smart Phones, we have regular Cell Phones, We have net books, tablets, laptops, we have GPS units in our cars and we have Wi-Fi networks everywhere so who still uses the Yellow Pages in the Google Age?
It’s ridiculous in this era of Green Consumerism that we want to Ban, Plastic Shopping Bags, Paper Coffee Cups and implement an Idling Bylaw for warming up our cars in the winter time when it’s minus 30, yet we still publish more than 10 Million yellowpages, superpages and canpages Phone Books and directories which most consumers throw in the garbage or leave in the street. The telephone company realizes that people don’t use paper directories any more, they stopped printing the White Pages years ago telling everyone the information is available on-line. But yet they refuse to stop printing the wasteful, environmentally unfriendly Yellow Pages. Why – Money. Unlike the white pages which cost the telephone company to print the Yellow Pages are still a money generator albeit a rapidly declining one.
With the advent of smart phones like the iPhone and tablet computers like the iPad print media as a whole is undergoing a digital revolution akin to the invention of the printing press itself. With access to cellular internet and WiFi networks everywhere we are we live in a connected world where access to information is readily available almost everywhere in the palm or our hands.
Savvy business owners and marketers know that a very small percentage of the population uses the Yellow Pages anymore and most directory advertising is accomplished online whether in online directory or search engine pages or direct links to a businesses website.
Several of my colleagues including most in Media and Marketing companies have pulled their traditional print media and yellow pages listings over the past year opting out of the Yellow Pages for electronic media options like “Google Ad Words”, “Blogs” and of course corporate and business websites.
At DJS Enterprises Ltd my parent company and my affiliate companies DJ’s Sound City and Ion Security, we too jumped on the internet media bandwagon this year with newly designed websites ionsecuritysystems.com and djsoundcity.com and of course this blog Techtipsandtoys.com. Our websites are still being completed, ion’s 90% done while dj’s is just a shell right now but the amount of exposure generated by our website and this blog in 6 months far outstrips any advertisement we ran in the Yellow Pages for any of our companies over the past 20 years combined further proving that NOBODY uses the Yellow Pages anymore.
If we are such an environmentally concerned society banning plastic bags, paper coffee cups and idling vehicles why aren’t we banning the Yellow Pages? Take a look at the pictures in this post, those Yellow Page phone books are BRAND NEW, Never Used, at least with a coffee cup or plastic bag we use it before we recycle it. Millions of NEW Yellow Page Phone books are printed and NEVER Used – what’s the sense in that?
As we continue to move into an increasingly connected world the Yellow Pages will continue to shrink and eventually dwindle away a long, slow death, for millions of Canadians it won’t be fast enough or soon enough.
If you’re interested in Digital Signage or developing a Blog or New Media Strategy for your business call or email Doyle at 780-489-5522 or firstname.lastname@example.org for a Free Consultation.