If you watched TV over the weekend you may have noticed you weren’t running for the remote control to turn down those loud, annoying TV commercials anymore. Effective Saturday September 1st, 2012 the CRTC requires all Canadian broadcasters to ensure that the audio volume of all Television commercials is within the same range as the television program audio volume.
For decades television commercials were noticeably louder than regular TV programming. The increased loudness was designed to make us take notice and pay more attention to the commercials. If you’re like me the only thing the increased loudness did during commercials was annoy me and make me grab the remote to turn down the volume.
Last year the CRTC received 7,000 TV commercial volume complaints from angry viewers. CRTC chairman Jean-Pierre Blais said in a statement
“Starting on September 1, Canadians will be able to enjoy their favorite television programs without having to adjust the volume during commercial breaks”
With the advent of the PVR, excessively loud TV commercials were less annoying since most PVR users just skip through the commercials anyway however even PVR users are forced to listen to ear-splitting ads during live Sporting Events and programs such as the news.
Canadian viewers watching US TV networks and broadcasts may still be bombarded by excessively loud TV commercials. While Canadian Broadcasters must conform to the new CRTC volume regulations effective September 1st, 2012, US broadcasters have until the end of the year to adopt similar rules imposed by the FCC.
To read more: CRTC Link