I remember the days when Sony was the number one brand of televisions and the Trinitron Color TV was often considered to be the Best Color TV money could buy. Of course that was before the internet, high definition television and ultra thin flat screen TVs.
Over the years the Sony TV brand has really lost it’s leadership position to Samsung, LG and Sharp.
Taking a page right out of the Apple Playbook Sony hopes to revive it’s brand image by opening up Store within a Store boutiques in select BestBuy locations called the Sony Experience.
The “Sony Experience at BestBuy” will include special store fixtures, interactive displays and user friendly demonstration areas. 350 select BestBuy locations will offer the premium Sony shopping experience with specially trained “Sony Experience Experts” showing off Sony 4K Ultra HD Televisions, Media Players and 4k Cameras. Home theater audio solutions will also be included in the “Sony Experience) and of course lets not forget the Playstation 4.
BestBuy will start rolling out the “The Sony Experience” this spring and summer.