Currently only 10-13% of homes in the US and UK have smart (Voice Controlled) speakers which generate $2 Billion a year from voice initiated online sales.
According to a Study from OC&C Strategy Consultants Voice Shopping is going to explode to $40 Billion per year by 2022 in the US and UK markets.
Amazon is predicted to dominate the voice controlled smart device category with a market penetration of 55%. Currently the penetration of Smart Speakers is only 13% for Amazon, 4% for Goggle Home and 2% for Microsoft Cortana. Apple’s HomePod with Siri has just been released however given it’s price and market delay, HomePod is not expected to be a small niche player in the Smart Speaker Space while Amazon Echo and Alexa enable products will continue to dominate for the foreseeable future.
Source: OC&C Strategy Consultants: